Audacia is a technology and cybersecurity content-creation firm that digs deeper to find what differentiates you. By using strategically crafted words, we align your technology solution with your audience’s deep-rooted needs. And our content elicits action.
As much as we excel at writing words (of all kinds!), our primary focus is on creating connections and changing minds, with constant attention to how the human brain works and makes decisions. We partner with Fortune 1000 companies, tech leaders and fast-growing startups who have a few things in common:
They know strategy matters.
They don’t want to sound like everybody else.
They want more than words — they want to connect,
They want subject matter experts.
They want the stress taken away.
They want an ongoing partnership.
They don’t want to waste resources on generic content – they want elevated content that will get them there faster.
At Audacia, we don’t just write content. We ask: What are you really trying to achieve?
We study, deconstruct and understand the audience’s pain points. We look at the top, middle and bottom of the marketing funnel. We detail your customer’s journey. Using our penchant for neuromarketing and behavior-change, we get into their minds.
We work with leading cybersecurity and technology companies that value an adventurously steadfast approach. Here’s what to expect from us:
High-stakes storytelling.
Think something like cybersecurity content can’t tell a story? It can. Here’s the difference between content that gets read and content that’s passed over: It speaks directly to your audience’s deeper needs and goals. Not just surface — but deeper. And the content that changes minds? There’s always a story interwoven. Tell a story. We’ll help.
Positively persuasive content, based on brain science.
We study how humans process information, connect and make decisions. It fascinates us! We create content that isn’t fear-based, but rather benefit-based — to powerfully speak to human beings with brains and hearts.
Your brand’s unique — and confident — personality.
At Audacia, we weave a narrative through everything we do. We use words to invite people in. We use storytelling to keep them. And if it’s brand appropriate, this may include humor, personality and suspense — all the things a reader’s brain is looking for.
No techno-babble.
Ever see content that has a lot of words but doesn’t actually say anything? Seems initially impressive, but doesn’t actually connect? Doesn’t quite make sense? If you want that, you’ll have to look elsewhere.
A journalistic approach
(aka: What’s in it for me?)
Coming from journalism, our goal is never just to inform people — but to move them. Our job is to ensure your audience knows why they should care about your product or solution.
Audience-centric words
(not product-centric ones)
Content doesn’t start with words. It starts with your audience’s needs and wants. Our nuanced storytelling motivates your audience based on who they are (and where they are in the decision-making process).
Need extraordinary cybersecurity and tech content?
GO BOLD — with Audacia.
